SEO to the top of the Internet Searches

Sitting in the monthly local SEO meeting in Jacksonville Florida, the speaker types "SEO Jacksonville Florida" in the Google search, surprise, ZipOnOver is number two on the list. Why is this such a mouth dropper, ZipOnOver was designed to create business tools that build business to customer networks. Not SEO? Yes ZipOnOver does SEO evaluations! With our Premium Silver account or business member request, we provide a thorough evaluation of a businesses Internet presence including their website for design, keywords and operation, help on how to find customers on the Internet and much more. With Premium Gold we unite the business with a reputable SEO and cover the initial cost for their evaluation. Some businesses do not gain much from a strong Internet presence. The evaluation is mostly to help the business decide if an Internet campaign could reap great ROI or would be money down the drain.

What does it take to put your business on top of the search engines? Actually it is not that hard or it is really hard! Google makes it easy these days but some professional help from an SEO can make the package complete. A good SEO goal is not just to get you number 1, 2 or 3 spot on the search engine but get visitors and to turn those visitors to your sight into buying customers. There are many things that go into SEO and any company that seeks the Internet for business needs a professional to at least evaluate them for reaching their fullest potential to produce customers.

The motto for ZipOnOver is "Providing tools to make your business successful! ", that means if you fail, we fail. So ZipOnOver performs an evaluation to help you succeed. We do not perform SEO tasks but provide direction. If you are in Jacksonville, Florida, join ZipOnOver and the next great thing too hit the Internet.

http://www.ziponover.com/

From the ZipOnOver Laboratory

We are making big changes! ZipOnOver was designed to be a small business network, providing tools that allow businesses to build brand, trust and common grounds for searching customers to find business solutions. After much struggle it was determined that ZipOnOver needed to expand the power of its directory to increase value and create an interface that was too easy for the business to create a web presence that is better than what is available at ten times the price.

Increasing the directory value means filling the categories with the public data available on all businesses in the USA. Not an easy task! So we are testing with Jacksonville, Florida and soon will add the data for the metro cities such as Orange Park and Ponte Vedra Beach. Then turn on the Metro and Zip code functions for Jacksonville. Once this is done and tested we will put the change city option back on ZipOnOver allowing ZipOnOver to serve the whole USA.

There are many features of ZipOnOver that are secret and will put us as the best for what we plan to do. ZipOnOver's task is to provide a means for mediation of business information to their intended audience.

So October will be a very busy month and will be restricted to just Jacksonville Metro while we perfect our new concept.

Does your business needs a website.

WOW! It is amazing the propaganda people write and how convincing it can be in their favor. Have you ever bought an exercise device or video, flexed your muscle 10 times and threw it in the closet with the others never to be seen again? Great advertising but failed to address the facts correctly. The big decision on a website is straight up, will it provide greater than return of investment.

The first important fact , create a website, no one will come to your website. WHY? Understand how people discover websites, word of mouth, search engines, Internet content or simply put advertising. Without advertising your website does not exist.


The owner of the new website says "I am even number one in the search engine", yes if you type "www dot freddyshotdogstand dot com" the in the search engine, yes you are number one because you are the only one with that domain name. How do you list with a search such as hotdogs? After the first twenty who cares! Do not fool yourself by selecting keywords that someone looking for your type business would never think to search for. So now you better go get an SEO and pay him big bucks to get your website on the top and keep your website on the top of the search engines for those primary keywords.


So, does your business need a website? The real question is do you have a strategy to include the Internet in your marketing plan? Internet presence can be fruitful if you advertise your presence on the Internet. Ask, what in my advertising campaign creates interest in someone actually typing my Internet presence in the address bar. What would get someone to tell someone else about my Internet presence and would make them follow suit.


Businesses have proven they can do more with a MySpace page or Twitter account than others can do with a few thousand dollar specially built website. Your presence is not for your benefit but for the benefit of the person who visits, provide them what they are looking for and you will have a sale. There are a few reasons why Twitter or MySpace can do better than your own website. At ZipOnOver, we refer to these as the adhesive and providing dynamic content, these are two of many ingredients we strive to achieve.


Tim
Project Director - http://www.ziponover.com/

Hide, the competition is stealing your customers!

Do not fear competition.

Did you ever hear of non-compete concepts and contracts? We ran across an organization that preached just that, this network allowed only one business type per city to join. This idea sounds really good or does it?

Okay, let us go car shopping! Where are all the car dealerships? The car dealerships are on Atlantic blvd. The reason is because customers go there to look for a car. Why? Because that is where all the car dealerships are! Are you starting to see the vicious cycle? If you are going to build a car dealership, you need to build it where customers are going to look for cars. Customers are smart; they understand how the competition creates better products, more options, with better prices, so they go looking for a car in a location where most of the dealerships are.

When it comes to Internet advertising, building a website with your own domain name is like building a car dealership in the boonies, far from any civilization. No matter how free or cheap you get of a deal on your website it still needs to be advertised. To get noticed when you build in the boonies you must plan on a big advertising expense, plan on a continued big expense to maintain directions to your website.

Directories and listings (including the phone book) are where most customers go to find businesses. Make sure your business is listed in any directory that a prospect may use to find your business and that any rating system is showing your business in good standing. Where ever your competition is be right there at his side. If your business is artwork then search the Internet for listings of artists/ artwork and add your business to the list. Search for the competition and where they are listed, become listed also. Most listings and directories have a free option. Just remember that an Internet website is an incomplete marketing / advertising tool and needs direction to be found.

Do not fear the competition; just take potential customers off their hands.

Senior Editor - ZipOnOver
http://www.ziponover.com/

A long time ago, yes

Welcome to our first post! We will be adding more soon, just be patient and we will be sure to entertain and invoke some thought. We will try to keep it short, useful and not ramble too much. Till then, have a great day and smile!

ZipOnOver
http://www.ziponover.com/